TURF analysis
The right lineup
The right lineup
reaches more people
Too many SKUs? Our TURF and TurfMAX techniques find the mix of products that appeals to the largest number of customers. It tells you what to add, and just as importantly, what to drop.
What it answers
- Which assortment reaches the most buyers?
- Which SKUs are redundant or cannibalizing?
- What should we add, drop or substitute?
- Where are our true sources of volume?
How it works
- We measure what each consumer would actually buy
- TURF computes total unduplicated reach
- TurfMAX searches for the optimal combination
- You test lineups yourself in a custom simulator
What you get
- The reach-maximizing product lineup
- Clear add / keep / drop recommendations
- Win/win substitutes for out-of-stocks
- An interactive reach simulator
Live demo
Reach simulator
Tick the products in your lineup and watch total reach (the share of customers who'd buy at least one) update instantly. Notice how adding a similar product barely moves the needle, while a differentiated one jumps it.
Beverage lineup: total reachDemo data
Total reach · 2 products
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Reach = % of customers who would buy at least one selected product. Built on a fixed respondent sample, using the same logic as a real TURF study.
Stop guessing which SKUs to keep
We'll run a TURF study on your range and hand you a simulator that finds the lineup with the greatest reach.
Request a quote