Brand strategy
Find the space your
Find the space your
brand can own
Bringing a new product to market or strengthening an existing one? BrandSCAPE™ aligns consumers to what truly motivates their purchase, then maps it so you can see the open territory and the contested ground at a glance.
What it answers
- Where is there demand no brand is meeting?
- Which positions are crowded battle grounds?
- What actually motivates each consumer group?
- Where should a new product enter the market?
How it works
- We measure perceptions, needs and motivations
- Attitudinal segmentation groups consumers by what drives them
- A multi-layered map plots brands against demand
- White zones and battle grounds emerge visually
What you get
- An interactive market-structure map
- Clear segmentation with the "why" behind each group
- Specific positioning & innovation opportunities
- A recommendation tied to your growth goal
Live demo
A market-structure map
Toggle the layers to see how BrandSCAPE™ exposes opportunity. This is an illustrative example. Your map is built from your own market's data.
Beverage market: perceptual map
Each dot is a brand. Position reflects how consumers perceive it.
Switch the axes to view the market through different lenses, filter to a consumer segment, and toggle white space and unmet demand to see where buyers want something no brand offers yet. Hover any dot for its scores.
See your market the way consumers do
We'll build a BrandSCAPE™ map of your category, and show you exactly where the opportunity is.
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