The root of better
decisions
"Radix" means root: the origin, the foundation. It's where we start: at the root of why consumers do what they do, so the decisions built on top are sound.
Radix Market Research was created by the union of three established research firms, uniting decades of specialist expertise under one roof. That heritage gives us something rare: the deep methodological range of a large agency, with the closeness and care of a boutique.
For over 40 years our people have helped brands, from mid-size companies to global enterprises, understand their markets and act with confidence. We've contacted tens of thousands of consumers, built proprietary tools and statistical software, and turned complex data into decisions our clients can stand behind.
We're a dedicated, passionate team. When you work with us, you work with the people actually doing the research, not a layer of account managers between you and the insight.
How we think about research
Insight over data
Anyone can produce a table of numbers. Our job is to find the meaning inside them: the "so what" that changes a decision. We present findings as a clear, visual story, never a data dump.
Built around your question
We don't force every problem through the same template. We start with the decision you're trying to make and design the research backwards from there: established method, custom model, or a blend of both.
Tools you keep using
Our studies ship with interactive calculators, simulators and dashboards, so the value doesn't end with the report. Your team can keep exploring scenarios long after the project closes.
Service beyond expectations
We go the extra mile, often without being asked. Direct contact, genuine partnership, and a team that stays familiar with your business from the first call to the final recommendation.
Let's get to the root of it
Tell us the decision you're facing. We'll show you how the right research gets you there.
Start a conversation