We learn how consumers actually behave, then turn it into decisions your business can act on. Research built around your questions, not an off-the-shelf template.
Bringing a new product to market or strengthening an existing brand? Our in-house market-structure mapping aligns consumers to what actually motivates their purchase, and reveals the white space.
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Too many SKUs? Our TURF and TurfMAX techniques find the mix of products that reaches the most people. It tells you what to add, refresh, and just as importantly, what to drop.
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Is your brand growing or shrinking? Are perceptions shifting? We capture market fluctuations over time so every strategic decision is proactive and informed. Some of our trackers run 20+ years.
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Change the price, alter the size, add a feature: which combination maximizes profit? Conjoint reveals how customers really trade off attributes, with an interactive simulator for your own "what-ifs".
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No single off-the-shelf approach fits every business. When you need something special, like a different survey instrument, a custom model or bespoke analytics software, we build the right solution with you.
Learn moreTell us the decision you're trying to make. We'll recommend the right method, or design a custom approach from scratch.
Start a conversationEvery Radix study ships with interactive tools so your team can run its own scenarios, with no waiting on us. Here are four, live. Try them.
Is the difference between two results real, or just noise?
Which lineup reaches the most customers? Tick products to see total reach.
How does share shift as you change the offer?
Where do brands sit in consumers' minds, and where's the open space? Switch the axes, pick a segment, toggle layers.
We explore the core issue in depth and define scope, timeline and cost, so everything that follows runs smoothly.
We choose the right mix of established and custom methods to dig into the heart of your question.
Questionnaires, scripts, stimuli, mockups and 3D models, all built and quality-tested before launch.
Online, by phone or in person. Quotas are monitored, then data is cleaned and quality-checked.
We turn large datasets into clear, manageable outputs, including interactive tools and dashboards.
Findings become a clear, visual story with deep insights and actionable recommendations.
Our dedicated, passionate team works with you to get the answers you need, and stays with your project from first call to final report.
Over 40 years in consumer analysis. We've contacted tens of thousands of customers to find deeper insights into how clients can improve products, optimize offerings and create innovations that work.
We work directly with you and your team to find the best solution for your needs. There are no problems that can't be solved, no questions that can't be answered.
Deep command of the technical side: analysis and visualization. We work across statistical packages, programming languages and visualization tools to dig into your data and present it strikingly.
Reach out and you're talking to a knowledgeable team member dedicated to your project throughout, so we stay intimately familiar with your company and goals.
We rely on our valued partners at Radix to provide creative research solutions that unlock powerful insights, and translate them into practical strategies our business leaders can execute against in the marketplace.
In my dealings with Radix I've found them to be insightful, innovative, and analytically nothing short of brilliant. They are always willing to go the extra mile, even without being asked.
Tell us the decision you're trying to make. We'll show you how the right research gets you there, and what it would take.
Request a quoteWhether you're after a tried-and-true method or a brand-new way to look into the minds of consumers, we're here to help. Reach out and a member of our team will respond directly.