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Research methods built
to answer real questions

Whether you're looking for tried-and-true research or brand-new ways to look into the minds of consumers, we're here to help. Explore our common methods below, or tell us your question and we'll design the right approach.

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Brand strategyBrand / market imagery

BrandSCAPE™

Bringing a brand-new product to market or strengthening an existing one? BrandSCAPE™ aligns consumers to what truly motivates their purchase. Our interactive market-structure map reveals the "white zones" where no competition exists, and the "battle grounds" where consumers want more, so you can reposition for maximum potential sales.

  • Multi-layered visual market map with segmentation & quadrant analysis
  • Attitudinal segmentation shows what really drives each group
  • Find open space and innovation opportunities
Get in touch about BrandSCAPE™
TURF analysisProduct line / retail shelf

Product Line Optimization

Too many SKUs? Our TURF and TurfMAX techniques identify the mix of products that appeals to the largest number of people. It tells you what to add to your line-up, and just as importantly, what to remove. Understand your true sources of volume versus the competition and find win/win substitutes for out-of-stock issues.

  • Maximizes consumer take-away and total returns
  • Reveals which items to discontinue, substitute or introduce
  • Custom simulator generates the optimal lineup
Get in touch about Line Optimization
Brand trackingTrends / dashboard imagery

Tracking Studies

Is your brand growing or shrinking? Are perceptions shifting? Our tracking studies capture market fluctuations, consumer behaviours and brand performance over time, so every strategic decision is proactive and informed. Some of our trackers have been running for over 20 years.

  • Long-term monitoring with predictive and historic trend analysis
  • Performance benchmarking on the metrics that matter
  • Interactive dashboards to drill into the data
Get in touch about Tracking
Choice modellingProduct choices imagery

Conjoint Analyses

Change the price, alter the size, add a feature: which combination maximizes profit? Conjoint reveals how customers trade off attributes when they choose. We provide an interactive simulator so you can run your own "what-if" scenarios and find the price/size sweet spot.

  • See how market share shifts across feature combinations
  • Find the price/size sweet spot
  • A customized simulator for modelling your scenarios
See the live simulator
Tailored researchStrategy / whiteboard imagery

Custom Solutions

No single off-the-shelf solution fits every business. When you need something special, like a different survey instrument, a custom model, or bespoke analytics software, our senior consultants combine deep research experience with knowledge of your industry to build the right solution with you.

  • Senior research consultants with deep sector knowledge
  • Latest data-collection & delivery technologies
  • Truly custom tools, models and software when needed
Discuss a custom project

Not sure which method fits?

Tell us the decision you're trying to make. We'll recommend the right approach, or design a custom one from scratch.

Talk to our team