Brand tracking
Is your brand
Is your brand
growing or slipping?
Our tracking studies capture market fluctuations, consumer behaviours and brand performance over time, so every strategic decision is proactive and informed. Some of our trackers have run for over 20 years.
What it answers
- Is awareness or consideration rising or falling?
- Are brand perceptions shifting, and why?
- How do we benchmark against competitors over time?
- Did that campaign actually move the metrics?
How it works
- Consistent measurement at regular intervals
- The metrics that matter to your business, defined up front
- Trend, predictive and historic analysis
- Always-on dashboards you can drill into
What you get
- A clear read on direction and momentum
- Performance benchmarking over time
- Early warning when something shifts
- Interactive trend dashboards
Live demo
A tracking dashboard
Switch between the metrics we track to see the trend over eight quarters. Your real dashboard pulls from your study and updates every wave.
Brand health: last 8 quarters
Illustrative data. Real trackers benchmark against competitors and flag significant movements automatically.
Never be surprised by your own market
We'll design a tracker around the metrics that matter to you, and give your team a dashboard to watch them.
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