Product Line Optimization
Discover how you can optimize your product lines with ease.
TURF Analysis – Total Unduplicated Reach and Frequency
TURF is a statistical method used to identify the best mix of products, messages or any other items that will appeal to the largest number of people. Radix Market Research’s TURF and TurfMAX techniques optimize the composition of your product lines and can help you determine which items should be added to your line-up, and sometimes more importantly, which should be removed.
By understating the source of volume versus the competition and suggesting the best substitutes for “out of stock” issue, Radix helps you find “win/win” situations for you and your retailers.
Moreover, we provide you with interactive tools that are easy to use, should you wish to conduct “what if” scenarios of your own.
Why Optimize Your Product Lines?
In general, the more products or menu items you offer the higher your share. However, there is a point of diminishing returns. Every item you bring to market costs you money.
The Optimal Product Line
- Maximizes consumer take-away
- Maximizes profitability by establishing the best total returns
- Reveals which items to discontinue, substitute, refresh, introduce
- Identifies competitive sources of volume, and avoids internal cannibalization
Going beyond traditional TURF
- Look at volume and share based results, not just incidence
- Understand how different SKUs address different needs
- See how your products interact with the competition
Method Highlights
- Cost efficient on-line interview – 12-15 minutes
- Engaging, highly visual and interactive
- Target respondents to match your market and your category definitions
Results You Can Use
- Custom simulator automatically generates the optimal product lineup and allows analysis of any possible variation
- Test your innovative products – which ones add share?
- Target your consumer subgroups – region, age, heavy users
- Input internal costs to maximize margins
- See which occasions drive consumption
- Bonus “decision tree” analysis to help you understand how customers choose
Applications
- Consumer packaged goods portfolios
- Brand flavours and variants
- Food service menus
- Financial service products
Example Outputs
Contact Us
Contact us to learn more about Product Line Optimization or any of our other analysis tools!
