/* Theme Name: Radix Market Research Theme URI: https://radixmr.com/ Author: Radix Market Research Description: Custom market-research marketing theme for Radix — warm editorial design, full-width layouts, built-in interactive tools, clickable product cards, and a working contact form. Version: 2.6.1 Requires at least: 5.9 Tested up to: 6.5 Requires PHP: 7.4 License: GNU General Public License v2 or later License URI: http://www.gnu.org/licenses/gpl-2.0.html Text Domain: radix */ /* ============================================================ Radix Market Research — homepage design system Warm / editorial / credible. Crimson on cream. ============================================================ */ /* ---- Tokens ---- */ :root { /* warm neutrals */ --cream: #FAF6EF; --surface: #FFFFFF; --panel: #F3ECE0; --panel-2: #ECE2D2; --ink: #211C1A; --ink-soft: #574E48; --muted: #8C8278; --line: rgba(33,28,26,0.12); --line-soft: rgba(33,28,26,0.07); /* brand */ --accent: #E53B2C; /* Radix red */ --accent-press: #C42A1C; --accent-tint: rgba(229,59,44,0.10); --berry: #5A1F18; /* deep warm brick for dark sections */ --berry-deep: #241010; /* type */ --font-display: "Newsreader", Georgia, "Times New Roman", serif; --font-sans: "Hanken Grotesk", system-ui, -apple-system, sans-serif; /* layout */ --container: 1200px; --gutter: clamp(20px, 5vw, 56px); --section-y: clamp(64px, 9vw, 130px); --radius: 14px; --radius-lg: 22px; --shadow-sm: 0 1px 2px rgba(33,28,26,.05), 0 4px 14px rgba(33,28,26,.05); --shadow-md: 0 10px 30px rgba(33,28,26,.09), 0 2px 8px rgba(33,28,26,.05); --shadow-lg: 0 28px 60px rgba(33,28,26,.16), 0 6px 18px rgba(33,28,26,.08); --display-weight: 460; /* tweakable */ } /* palette tweaks (set on ) */ /* heading-font tweak */ /* ---- Reset ---- */ *, *::before, *::after { box-sizing: border-box; } * { margin: 0; } html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; } body { font-family: var(--font-sans); background: var(--cream); color: var(--ink); font-size: 17px; line-height: 1.65; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: hidden; } img { max-width: 100%; display: block; } a { color: inherit; text-decoration: none; } button { font: inherit; cursor: pointer; } ::selection { background: var(--accent-tint); } /* ---- Skip link / a11y ---- */ .skip-link { position: absolute; left: 12px; top: -60px; z-index: 200; background: var(--ink); color: #fff; padding: 10px 16px; border-radius: 8px; transition: top .2s; } .skip-link:focus { top: 12px; } /* ---- Layout helpers ---- */ .container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); } .section { padding-block: var(--section-y); } .eyebrow { font-size: .78rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--accent); display: inline-flex; align-items: center; gap: 10px; } .eyebrow::before { content:""; width: 26px; height: 1.5px; background: var(--accent); display:inline-block; } .section-head { max-width: 720px; } .section-head .eyebrow { margin-bottom: 18px; } h1, h2, h3 { font-family: var(--font-display); font-weight: var(--display-weight); line-height: 1.05; letter-spacing: -.012em; color: var(--ink); text-wrap: balance; } h2 { font-size: clamp(2rem, 3.6vw, 3.1rem); } h3 { font-size: 1.3rem; } p { text-wrap: pretty; } .lead { font-size: clamp(1.12rem, 1.5vw, 1.32rem); color: var(--ink-soft); line-height: 1.6; } /* ---- Buttons ---- */ .btn { display: inline-flex; align-items: center; justify-content:center; gap: 10px; padding: 15px 28px; border-radius: 999px; font-weight: 600; font-size: 1rem; border: 1.5px solid transparent; transition: transform .18s ease, background .18s, box-shadow .18s, color .18s; white-space: nowrap; } .btn:active { transform: translateY(1px); } .btn-primary { background: var(--accent); color: #fff; box-shadow: 0 8px 22px color-mix(in srgb, var(--accent) 30%, transparent); } .btn-primary:hover { background: var(--accent-press); box-shadow: 0 12px 30px color-mix(in srgb, var(--accent) 38%, transparent); transform: translateY(-2px); } .btn-ghost { background: transparent; color: var(--ink); border-color: var(--line); } .btn-ghost:hover { border-color: var(--ink); transform: translateY(-2px); } .btn-light { background: #fff; color: var(--ink); } .btn-light:hover { transform: translateY(-2px); box-shadow: var(--shadow-md); } .btn .arr { transition: transform .2s; } .btn:hover .arr { transform: translateX(3px); } .link-arrow { display:inline-flex; align-items:center; gap:7px; color: var(--accent); font-weight: 600; } .link-arrow .arr { transition: transform .2s; } .link-arrow:hover .arr { transform: translateX(4px); } /* ============================================================ Header ============================================================ */ .site-header { position: sticky; top: 0; z-index: 100; background: color-mix(in srgb, var(--cream) 82%, transparent); backdrop-filter: saturate(140%) blur(12px); border-bottom: 1px solid transparent; transition: border-color .25s, background .25s, box-shadow .25s; } .site-header.scrolled { border-bottom-color: var(--line-soft); box-shadow: 0 4px 20px rgba(33,28,26,.05); } .nav { display: flex; align-items: center; gap: 32px; height: 92px; } .brand { display: flex; align-items: center; flex-shrink: 0; } .brand img { height: 62px; width: auto; } .nav-links { display: flex; align-items: center; gap: 28px; margin-left: auto; } .nav-links a { font-weight: 500; font-size: .98rem; color: var(--ink-soft); position: relative; padding: 6px 0; transition: color .18s; display:inline-flex; align-items:center; gap:5px; } .nav-links a:hover { color: var(--ink); } .nav-links a::after { content:""; position:absolute; left:0; bottom:0; height:2px; width:0; background: var(--accent); transition: width .22s; } .nav-links a:hover::after { width: 100%; } .nav-links .caret { width: 9px; opacity: .55; } .nav-cta { margin-left: 6px; } .nav-links a.nav-cta { color: #fff; padding: 14px 30px; } .nav-links a.nav-cta:hover { color: #fff; } .nav-links a.nav-cta::after { display: none; } .nav-toggle { display: none; margin-left: auto; background: none; border: 1.5px solid var(--line); border-radius: 10px; width: 46px; height: 44px; padding: 0; align-items:center; justify-content:center; } .nav-toggle span, .nav-toggle span::before, .nav-toggle span::after { content:""; display:block; width: 20px; height: 2px; background: var(--ink); position: relative; transition: .25s; } .nav-toggle span::before { position:absolute; top:-6px; } .nav-toggle span::after { position:absolute; top:6px; } body.nav-open .nav-toggle span { background: transparent; } body.nav-open .nav-toggle span::before { top:0; transform: rotate(45deg); } body.nav-open .nav-toggle span::after { top:0; transform: rotate(-45deg); } /* ============================================================ Hero ============================================================ */ .hero { position: relative; padding-top: clamp(40px, 6vw, 76px); padding-bottom: var(--section-y); overflow: hidden; } .hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 72px); align-items: center; } .hero-title { font-size: clamp(2.7rem, 5.4vw, 4.7rem); line-height: 1.02; letter-spacing: -.02em; margin-bottom: 22px; } .hero-title em { font-style: italic; color: var(--accent); } .hero .lead { max-width: 30ch; margin-bottom: 34px; } .hero-cta { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; } .hero-note { margin-top: 26px; display: flex; align-items: center; gap: 12px; color: var(--muted); font-size: .92rem; } .hero-note .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); } .hero-visual { position: relative; aspect-ratio: 3/2; border-radius: 22px; overflow: hidden; box-shadow: var(--shadow-lg); } .hero-visual .rx-img, .hero-visual img { width: 100%; height: 100%; display: block; object-fit: cover; } .hero-float { position: absolute; left: -28px; bottom: 34px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 18px 22px; box-shadow: var(--shadow-md); display: flex; align-items: center; gap: 16px; max-width: 270px; } .hero-float .big { font-family: var(--font-display); font-size: 2.5rem; line-height: 1; color: var(--accent); } .hero-float .lbl { font-size: .82rem; color: var(--ink-soft); line-height: 1.35; } .hero-blob { position: absolute; z-index: -1; width: 60vw; max-width: 780px; aspect-ratio: 1; right: -16vw; top: -14vw; background: radial-gradient(circle at 50% 50%, var(--accent-tint), transparent 62%); filter: blur(8px); } /* ============================================================ Trust strip / stats ============================================================ */ .trust { border-top: 1px solid var(--line-soft); border-bottom: 1px solid var(--line-soft); background: var(--cream); } .trust-inner { padding-block: clamp(34px, 5vw, 56px); } .stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; } .stat { } .stat .num { font-family: var(--font-display); font-size: clamp(2rem, 3vw, 2.9rem); line-height: 1; color: var(--ink); letter-spacing: -.02em; } .stat .num span { color: var(--accent); } .stat .cap { margin-top: 10px; color: var(--ink-soft); font-size: .96rem; line-height: 1.45; } .logos-row { margin-top: 46px; display: flex; flex-direction: column; gap: 18px; } .logos-row .lbl { font-size: .78rem; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); } .logos { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; } .logos .rx-img { width: 100%; height: 70px; opacity: .85; } /* ============================================================ Methods cards ============================================================ */ .methods .section-head { margin-bottom: clamp(36px, 5vw, 60px); } .methods-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px 40px; flex-wrap: wrap; max-width: none; width: 100%; } .methods-head > div { max-width: 620px; } .methods-head .link-arrow { padding-bottom: 8px; white-space: nowrap; } .method-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; } .method-card { position: relative; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); overflow: hidden; display: flex; flex-direction: column; transition: transform .25s, box-shadow .25s, border-color .25s; } .method-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); border-color: transparent; } .card-cover { position: absolute; inset: 0; z-index: 3; border-radius: inherit; } .method-card .link-arrow, .method-card .btn { position: relative; z-index: 4; } .method-card:hover .link-arrow .arr { transform: translateX(4px); } .method-card .thumb { width: 100%; aspect-ratio: 16/10; overflow: hidden; } .method-card .thumb .rx-img, .method-card .thumb img { width: 100%; height: 100%; object-fit: cover; display: block; } .method-body { padding: 26px 26px 28px; display: flex; flex-direction: column; flex: 1; gap: 12px; } .method-tag { font-size: .74rem; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); font-weight: 700; } .method-card h3 { font-size: 1.45rem; } .method-card p { color: var(--ink-soft); font-size: .98rem; flex: 1; } .method-card .link-arrow { margin-top: 6px; } /* ============================================================ Tool feature (calculator) ============================================================ */ .tool { background: var(--panel); } .tool-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(36px, 5vw, 72px); align-items: center; } .tool-copy .lead { margin: 22px 0 26px; } .tool-points { list-style: none; padding: 0; display: grid; gap: 14px; margin-bottom: 30px; } .tool-points li { display: flex; gap: 12px; align-items: flex-start; color: var(--ink-soft); } .tool-points .tick { flex-shrink: 0; width: 22px; height: 22px; border-radius: 50%; background: var(--accent-tint); color: var(--accent); display: grid; place-items: center; margin-top: 2px; } .tool-points .tick svg { width: 12px; } /* calculator widget */ .calc { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; } .calc-head { padding: 20px 26px; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; } .calc-head .ttl { font-family: var(--font-display); font-size: 1.4rem; } .calc-head .tagpill { font-size: .72rem; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); background: var(--accent-tint); padding: 5px 11px; border-radius: 999px; font-weight: 700; } .calc-body { padding: 24px 26px 28px; } .obs { border-radius: 12px; padding: 16px 18px; margin-bottom: 16px; border: 1px solid var(--line); } .obs.a { background: linear-gradient(0deg, rgba(216,30,91,.05), rgba(216,30,91,.05)); } .obs.b { background: rgba(110,31,42,.04); } .obs-ttl { font-size: .82rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--ink); margin-bottom: 12px; display:flex; align-items:center; gap:8px; } .obs.a .obs-ttl::before { content:""; width:10px; height:10px; border-radius:50%; background: var(--accent); } .obs.b .obs-ttl::before { content:""; width:10px; height:10px; border-radius:50%; background: var(--berry); } .obs-fields { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; } .field { display: flex; flex-direction: column; gap: 6px; } .field label { font-size: .8rem; color: var(--ink-soft); font-weight: 600; } .field input, .field select, .form input, .form select, .form textarea { width: 100%; padding: 11px 13px; border: 1.5px solid var(--line); border-radius: 10px; background: var(--surface); font: inherit; font-size: .98rem; color: var(--ink); transition: border-color .18s, box-shadow .18s; } .field input:focus, .field select:focus, .form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-tint); } .calc-conf { margin-bottom: 18px; } .calc-result { border-radius: 12px; padding: 20px; text-align: center; border: 1px solid var(--line); background: var(--panel); transition: background .25s, border-color .25s; } .calc-result .res-lbl { font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); font-weight: 700; } .calc-result .res-big { font-family: var(--font-display); font-size: 2.4rem; line-height: 1.1; margin: 6px 0 4px; color: var(--ink); } .calc-result .res-msg { color: var(--ink-soft); font-size: .95rem; } .calc-result.sig { background: rgba(31,138,91,.08); border-color: rgba(31,138,91,.3); } .calc-result.sig .res-big { color: #1F8A5B; } .calc-result.nosig { background: var(--panel-2); } .calc-note { font-size: .82rem; color: var(--muted); margin-top: 14px; text-align: center; } /* ============================================================ Process ============================================================ */ .process .section-head { margin-bottom: clamp(40px,5vw,64px); } .steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; } .step { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 30px 28px 32px; position: relative; overflow: hidden; transition: transform .25s, box-shadow .25s, border-color .25s; } .step::before { content: ""; position: absolute; left: 0; top: 0; width: 100%; height: 4px; background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform .3s; } .step:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); border-color: transparent; } .step:hover::before { transform: scaleX(1); } .step-ic { width: 56px; height: 56px; border-radius: 15px; background: var(--accent-tint); color: var(--accent); display: grid; place-items: center; margin-bottom: 20px; } .step-ic svg { width: 27px; height: 27px; } .step:nth-child(3n-1) .step-ic { background: rgba(90,31,24,.10); color: var(--berry); } .step:nth-child(3n) .step-ic { background: rgba(33,28,26,.07); color: var(--ink); } .step-n { font-family: var(--font-sans); font-size: .74rem; letter-spacing: .16em; text-transform: uppercase; color: var(--accent); font-weight: 700; } .step h3 { font-size: 1.25rem; margin: 8px 0 10px; } .step p { color: var(--ink-soft); font-size: .95rem; } /* ============================================================ Why us ============================================================ */ .why { background: var(--panel); } .why-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(36px,5vw,80px); align-items: start; } .why-list { display: grid; gap: 8px; } .why-item { padding: 26px 4px; border-top: 1px solid var(--line); display: grid; grid-template-columns: 200px 1fr; gap: 24px; align-items: baseline; } .why-item:last-child { border-bottom: 1px solid var(--line); } .why-item h3 { font-size: 1.4rem; } .why-item p { color: var(--ink-soft); font-size: 1rem; } /* ============================================================ Testimonials ============================================================ */ .quotes-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; } .quote-card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 40px; position: relative; } .quote-card .mark { font-family: var(--font-display); font-size: 4.5rem; line-height: .6; color: var(--accent); opacity: .35; height: 38px; } .quote-card blockquote { font-family: var(--font-display); font-size: 1.35rem; line-height: 1.45; color: var(--ink); font-style: italic; margin: 8px 0 24px; } .quote-card .who { display: flex; align-items: center; gap: 14px; } .quote-card .who .av { width: 46px; height: 46px; border-radius: 50%; background: var(--accent-tint); color: var(--accent); display: grid; place-items: center; font-family: var(--font-display); font-size: 1.2rem; font-weight: 600; } .quote-card .who .nm { font-weight: 700; } .quote-card .who .rl { font-size: .88rem; color: var(--muted); } /* ============================================================ CTA band ============================================================ */ .cta-band { background: linear-gradient(120deg, var(--berry-deep), var(--berry)); color: #fff; } .cta-band .container { text-align: center; } .cta-band h2 { color: #fff; max-width: 18ch; margin-inline: auto; } .cta-band .sub { color: rgba(255,255,255,.78); font-size: 1.18rem; margin: 18px auto 32px; max-width: 52ch; } /* ============================================================ Contact ============================================================ */ .contact-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(36px,5vw,72px); align-items: start; } .contact-aside h2 { margin-bottom: 18px; } .contact-aside p { color: var(--ink-soft); margin-bottom: 28px; max-width: 38ch; } .contact-info { display: grid; gap: 18px; } .contact-info .row { display: flex; gap: 14px; align-items: flex-start; } .contact-info .ic { width: 42px; height: 42px; border-radius: 12px; background: var(--accent-tint); color: var(--accent); display: grid; place-items: center; flex-shrink: 0; } .contact-info .ic svg { width: 19px; } .contact-info .k { font-size: .82rem; color: var(--muted); } .contact-info .v { font-weight: 600; color: var(--ink); } .form { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: clamp(26px,3vw,40px); box-shadow: var(--shadow-md); } .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; } .form .field { margin-bottom: 18px; } .form .field label .req { color: var(--accent); } .form textarea { resize: vertical; min-height: 130px; } .form .btn-primary { width: 100%; margin-top: 6px; } .form-success { display: none; text-align: center; padding: 20px; border-radius: 12px; background: rgba(31,138,91,.08); color: #1F8A5B; font-weight: 600; margin-top: 16px; } body.form-sent .form-success { display: block; } /* ============================================================ Footer ============================================================ */ .site-footer { background: var(--berry-deep); color: rgba(255,255,255,.72); padding-block: clamp(50px,6vw,80px) 30px; } .footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; padding-bottom: 50px; border-bottom: 1px solid rgba(255,255,255,.12); } .footer-brand img { height: 52px; filter: brightness(0) invert(1); opacity: .92; margin-bottom: 18px; } .footer-brand p { max-width: 30ch; font-size: .95rem; line-height: 1.6; } .footer-col h4 { color: #fff; font-family: var(--font-sans); font-size: .82rem; letter-spacing: .14em; text-transform: uppercase; font-weight: 700; margin-bottom: 18px; } .footer-col a { display: block; padding: 6px 0; font-size: .96rem; transition: color .18s; } .footer-col a:hover { color: #fff; } .footer-bottom { display: flex; justify-content: space-between; align-items: center; padding-top: 26px; font-size: .9rem; flex-wrap: wrap; gap: 12px; } .footer-bottom a:hover { color: #fff; } /* ============================================================ Reveal animation ============================================================ */ @media (prefers-reduced-motion: no-preference) { .reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); } .reveal.in { opacity: 1; transform: none; } } /* ============================================================ Responsive ============================================================ */ @media (max-width: 1020px) { .hero-grid { grid-template-columns: 1fr; } .hero-visual { order: -1; max-width: 560px; aspect-ratio: 16/10; } .hero .lead { max-width: 46ch; } .tool-grid, .why-grid, .contact-grid { grid-template-columns: 1fr; } .method-grid { grid-template-columns: repeat(2, 1fr); } .steps { grid-template-columns: repeat(2, 1fr); } .quotes-grid { grid-template-columns: 1fr; } .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; } } @media (max-width: 1000px) { .nav-links { position: fixed; inset: 92px 0 auto 0; flex-direction: column; align-items: stretch; gap: 0; background: var(--cream); border-bottom: 1px solid var(--line); padding: 12px var(--gutter) 24px; transform: translateY(-12px); opacity: 0; pointer-events: none; transition: .25s; box-shadow: var(--shadow-md); } body.nav-open .nav-links { transform: none; opacity: 1; pointer-events: auto; } .nav-links a { padding: 14px 0; border-bottom: 1px solid var(--line-soft); } .nav-links a::after { display: none; } .nav-cta { margin: 14px 0 0; align-self: flex-start; } .nav-toggle { display: inline-flex; } } @media (max-width: 720px) { .stats { grid-template-columns: 1fr 1fr; gap: 30px 24px; } .logos { grid-template-columns: repeat(3, 1fr); } .method-grid { grid-template-columns: 1fr; } .steps { grid-template-columns: 1fr; } .why-item { grid-template-columns: 1fr; gap: 8px; } .obs-fields, .form-row { grid-template-columns: 1fr; } .footer-grid { grid-template-columns: 1fr; } .quote-card { padding: 30px; } .hero-float { left: 0; } } /* ============================================================ Radix — interior page styles (Products, detail, Why, About) Loads after styles.css. Inherits all tokens. ============================================================ */ /* ---- Interior hero ---- */ .page-hero { position: relative; padding-top: clamp(46px, 6vw, 86px); padding-bottom: clamp(36px, 4vw, 56px); overflow: hidden; } .page-hero .hero-blob { right: -10vw; top: -16vw; } .breadcrumb { display: flex; gap: 9px; align-items: center; font-size: .86rem; color: var(--muted); margin-bottom: 20px; } .breadcrumb a { color: var(--muted); transition: color .18s; } .breadcrumb a:hover { color: var(--accent); } .breadcrumb .sep { opacity: .45; } .page-hero h1 { font-size: clamp(2.5rem, 4.8vw, 4.1rem); line-height: 1.05; margin-bottom: 34px; } .page-hero h1 em { font-style: italic; color: var(--accent); } .page-hero .lead { max-width: 58ch; } .page-hero .hero-cta { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 32px; } /* hero with media (product detail) */ .pd-hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px,5vw,68px); align-items: center; } .pd-hero-media .rx-img { width: 100%; aspect-ratio: 4/3; box-shadow: var(--shadow-lg); border-radius: 20px; } /* ---- Alternating method rows ---- */ .method-row { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(30px,5vw,72px); align-items: center; padding-block: clamp(44px,6vw,86px); border-top: 1px solid var(--line); } .method-row:first-of-type { border-top: 0; } .method-row.reverse .mr-media { order: 2; } .mr-media { position: relative; } .mr-media .mr-link { display: block; border-radius: 16px; } .mr-media .rx-img, .mr-media .rx-img { transition: transform .25s ease, box-shadow .25s ease; } .mr-media .mr-link:hover .rx-img, .mr-media .mr-link:hover .rx-img { transform: translateY(-5px); box-shadow: var(--shadow-lg); } .mr-media .rx-img { width: 100%; aspect-ratio: 4/3; box-shadow: var(--shadow-md); border-radius: 16px; } .mr-badge { position: absolute; top: 18px; left: 18px; background: var(--surface); color: var(--accent); font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; padding: 8px 14px; border-radius: 999px; box-shadow: var(--shadow-sm); } .mr-body h2 { font-size: clamp(1.9rem, 3.2vw, 2.7rem); margin-bottom: 16px; } .mr-body > p { color: var(--ink-soft); margin-bottom: 22px; } .mr-points { list-style: none; padding: 0; display: grid; gap: 11px; margin-bottom: 26px; } .mr-points li { display: flex; gap: 11px; align-items: flex-start; color: var(--ink-soft); font-size: .98rem; } .mr-points .tick { flex-shrink: 0; width: 21px; height: 21px; border-radius: 50%; background: var(--accent-tint); color: var(--accent); display: grid; place-items: center; margin-top: 2px; } .mr-points .tick svg { width: 11px; } /* ---- Generic prose + two-col info ---- */ .prose { max-width: 70ch; } .prose p { color: var(--ink-soft); margin-bottom: 20px; font-size: 1.06rem; } .prose strong { color: var(--ink); } .attr-list { list-style: none; padding: 0; display: flex; flex-wrap: wrap; gap: 10px; margin: 8px 0 24px; } .attr-list li { background: var(--surface); border: 1px solid var(--line); border-radius: 999px; padding: 8px 16px; font-size: .92rem; font-weight: 600; } .info-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 30px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: clamp(28px,3vw,44px); } .info-col h3 { font-size: 1.2rem; margin-bottom: 14px; } .info-col ul { list-style: none; padding: 0; display: grid; gap: 10px; } .info-col li { position: relative; padding-left: 20px; color: var(--ink-soft); font-size: .96rem; } .info-col li::before { content: ""; position: absolute; left: 0; top: 9px; width: 7px; height: 7px; border-radius: 2px; background: var(--accent); } /* ---- Conjoint simulator ---- */ .sim { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; max-width: 620px; margin-inline: auto; } .sim-head { padding: 18px 24px; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; } .sim-head .ttl { font-family: var(--font-display); font-size: 1.3rem; } .sim-head .tagpill { font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); background: var(--accent-tint); padding: 5px 11px; border-radius: 999px; font-weight: 700; } .sim-grid { display: grid; grid-template-columns: 130px 1fr 1fr; } .sim-grid > div { padding: 11px 14px; border-bottom: 1px solid var(--line-soft); display: flex; align-items: center; } .sim-grid .rh { font-weight: 600; font-size: .9rem; color: var(--ink-soft); } .sim-grid .colh { font-weight: 700; justify-content: center; background: var(--panel); font-size: .92rem; } .sim-grid .colh.o1 { color: var(--accent); } .sim-grid .colh.o2 { color: var(--berry); } .sim-grid select { width: 100%; padding: 8px 10px; border: 1.5px solid var(--line); border-radius: 8px; font: inherit; font-size: .9rem; background: var(--cream); } .sim-share { padding: 16px 14px !important; border-bottom: 0 !important; font-family: var(--font-display); font-size: 1.5rem; justify-content: center; font-weight: 600; } .sim-share.rh { font-family: var(--font-sans); font-size: .9rem; } .sim-bar { grid-column: 1 / -1; height: 12px; display: flex; } .sim-bar .b1 { background: var(--accent); } .sim-bar .b2 { background: var(--berry); } .sim-note { padding: 14px 24px; font-size: .82rem; color: var(--muted); text-align: center; } /* ---- Why-us detailed ---- */ .why-blocks { display: grid; gap: 0; } .why-block { display: grid; grid-template-columns: 64px 230px 1fr; gap: 28px; align-items: start; padding-block: clamp(30px,3.5vw,46px); border-top: 1px solid var(--line); } .why-block:last-child { border-bottom: 1px solid var(--line); } .why-block .wn { font-family: var(--font-display); font-size: 1.6rem; color: var(--accent); } .why-block h3 { font-size: 1.5rem; } .why-block p { color: var(--ink-soft); font-size: 1.04rem; } /* ---- Philosophy pillars ---- */ .pillars { display: grid; gap: 0; } .pillar { display: grid; grid-template-columns: 280px 1fr; gap: 40px; align-items: start; padding-block: clamp(28px,3.5vw,44px); border-top: 1px solid var(--line); } .pillar:last-child { border-bottom: 1px solid var(--line); } .pillar h3 { font-size: 1.7rem; } .pillar p { color: var(--ink-soft); font-size: 1.04rem; } /* ---- Big editorial statement ---- */ .statement { padding-block: var(--section-y); } .statement p { font-family: var(--font-display); font-size: clamp(1.7rem, 3.4vw, 2.9rem); line-height: 1.22; letter-spacing: -.01em; max-width: 22ch; } .statement p em { font-style: italic; color: var(--accent); } /* ---- Output gallery ---- */ .gallery { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; } .gallery .rx-img { width: 100%; aspect-ratio: 4/3; box-shadow: var(--shadow-sm); border-radius: 12px; } @media (max-width: 1020px) { .pd-hero-grid { grid-template-columns: 1fr; } .pd-hero-media { order: -1; max-width: 560px; } .method-row { grid-template-columns: 1fr; gap: 26px; } .method-row.reverse .mr-media { order: -1; } .mr-media { max-width: 600px; } .info-cols { grid-template-columns: 1fr; gap: 26px; } .why-block { grid-template-columns: 44px 1fr; column-gap: 18px; row-gap: 4px; } .why-block .wn { grid-row: 1 / span 2; } .why-block h3 { grid-column: 2; } .why-block p { grid-column: 2; } .pillar { grid-template-columns: 1fr; gap: 10px; } } @media (max-width: 720px) { .gallery { grid-template-columns: 1fr; } .sim-grid { grid-template-columns: 96px 1fr 1fr; } } /* ============================================================ TURF reach simulator ============================================================ */ .turf { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; max-width: 640px; margin-inline: auto; } .turf-head { padding: 18px 24px; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; } .turf-head .ttl { font-family: var(--font-display); font-size: 1.3rem; } .turf-head .tagpill { font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); background: var(--accent-tint); padding: 5px 11px; border-radius: 999px; font-weight: 700; } .turf-body { padding: 22px 24px 26px; } .turf-items { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-bottom: 22px; } .turf-item { display: flex; align-items: center; gap: 11px; padding: 12px 14px; border: 1.5px solid var(--line); border-radius: 10px; cursor: pointer; transition: border-color .16s, background .16s; font-weight: 600; font-size: .96rem; } .turf-item:hover { border-color: var(--ink-soft); } .turf-item:has(input:checked) { border-color: var(--accent); background: var(--accent-tint); } .turf-item input { width: 18px; height: 18px; accent-color: var(--accent); flex-shrink: 0; } .turf-result { background: var(--panel); border-radius: 12px; padding: 18px 20px; } .turf-result .top { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 12px; } .turf-result .lbl { font-size: .82rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); font-weight: 700; } .turf-result .lbl span { color: var(--accent); } .turf-result .big { font-family: var(--font-display); font-size: 2.2rem; color: var(--ink); line-height: 1; } .turf-track { height: 14px; border-radius: 999px; background: var(--panel-2); overflow: hidden; } .turf-track #turf-fill { height: 100%; background: linear-gradient(90deg, var(--accent), var(--accent-press)); border-radius: 999px; transition: width .4s cubic-bezier(.2,.7,.2,1); } .turf-note { padding: 0 24px 22px; font-size: .82rem; color: var(--muted); text-align: center; } /* ============================================================ Tracking trend chart ============================================================ */ .trk { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; max-width: 720px; margin-inline: auto; } .trk-head { padding: 18px 24px; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; } .trk-head .ttl { font-family: var(--font-display); font-size: 1.3rem; } .trk-head select { padding: 9px 13px; border: 1.5px solid var(--line); border-radius: 9px; font: inherit; font-size: .95rem; background: var(--cream); font-weight: 600; } .trk-body { padding: 18px 22px 22px; } .trk-grid { stroke: var(--line-soft); stroke-width: 1; } .trk-axis { fill: var(--muted); font-size: 12px; font-family: var(--font-sans); } .trk-area { fill: var(--accent-tint); } .trk-line { fill: none; stroke: var(--accent); stroke-width: 2.5; stroke-linejoin: round; stroke-linecap: round; } .trk-dot { fill: #fff; stroke: var(--accent); stroke-width: 2.5; } .trk-note { padding: 0 24px 20px; font-size: .82rem; color: var(--muted); text-align: center; } /* ============================================================ BrandSCAPE perceptual map ============================================================ */ .bs-wrap { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; max-width: 720px; margin-inline: auto; } .bs-head { padding: 18px 24px; border-bottom: 1px solid var(--line); } .bs-head .ttl { font-family: var(--font-display); font-size: 1.3rem; } .bs-head .sub { font-size: .88rem; color: var(--muted); margin-top: 4px; } .bs-controls { display: flex; gap: 10px; padding: 16px 24px 0; flex-wrap: wrap; } .bs-controls button { font: inherit; font-size: .86rem; font-weight: 600; padding: 8px 15px; border-radius: 999px; border: 1.5px solid var(--line); background: var(--surface); color: var(--ink-soft); transition: .16s; } .bs-controls button[aria-pressed="true"] { border-color: var(--accent); color: var(--accent); background: var(--accent-tint); } .bs-map-box { padding: 16px 24px 24px; } #bs-map { width: 100%; aspect-ratio: 16/11; background: var(--cream); border-radius: 12px; } #bs-map .bs-axis { stroke: var(--line); stroke-width: 1.5; } #bs-map .bs-axislabel { fill: var(--muted); font-size: 13px; font-family: var(--font-sans); font-weight: 600; } #bs-map .bs-white { opacity: 0; transition: opacity .3s; } #bs-map.show-white .bs-white { opacity: 1; } #bs-map .bs-demand { opacity: 0; transition: opacity .3s; } #bs-map.show-demand .bs-demand { opacity: 1; } #bs-map .bs-brand { fill: var(--berry); } #bs-map .bs-brand.us { fill: var(--accent); } #bs-map .bs-label { fill: var(--ink); font-size: 12px; font-family: var(--font-sans); font-weight: 600; } .bs-note { padding: 0 24px 22px; font-size: .82rem; color: var(--muted); text-align: center; } /* ============================================================ Interactive perceptual map (homepage tool + BrandSCAPE page) ============================================================ */ .pmap { display: flex; flex-direction: column; gap: 14px; } .bs-wrap .pmap { padding: 18px 24px 8px; } .pm-controls { display: flex; flex-wrap: wrap; gap: 10px; } .pm-field { display: flex; flex-direction: column; gap: 5px; flex: 1; min-width: 124px; font-size: .7rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); } .pm-field select { width: 100%; padding: 9px 11px; border: 1.5px solid var(--line); border-radius: 9px; font: inherit; font-size: .92rem; font-weight: 600; color: var(--ink); background: var(--cream); letter-spacing: 0; text-transform: none; cursor: pointer; } .pm-field select:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-tint); } .pm-toggles { display: flex; flex-wrap: wrap; gap: 8px; } .pm-tg { font: inherit; font-size: .8rem; font-weight: 600; padding: 7px 13px; border-radius: 999px; border: 1.5px solid var(--line); background: var(--surface); color: var(--ink-soft); cursor: pointer; transition: border-color .16s, color .16s, background .16s; } .pm-tg:hover { border-color: var(--ink-soft); } .pm-tg[aria-pressed="true"] { border-color: var(--accent); color: var(--accent); background: var(--accent-tint); } .pm-stage { position: relative; } .pm-map { width: 100%; aspect-ratio: 16/11; background: var(--cream); border: 1px solid var(--line); border-radius: 12px; display: block; } .pm-plot { fill: color-mix(in srgb, var(--accent) 3%, transparent); } .pm-axis { stroke: var(--line); stroke-width: 1.5; } .pm-axislabel { fill: var(--muted); font-size: 13px; font-family: var(--font-sans); font-weight: 600; } .pm-dot { transition: opacity .3s; } .pm-dot circle { fill: var(--berry); cursor: pointer; transition: cx .55s cubic-bezier(.2,.7,.2,1), cy .55s cubic-bezier(.2,.7,.2,1), r .3s; } .pm-dot.us circle { fill: var(--accent); stroke: var(--surface); stroke-width: 2.5; } .pm-dot:hover circle { filter: brightness(.92); } .pm-dot-label { fill: var(--ink); font-size: 12px; font-family: var(--font-sans); font-weight: 600; pointer-events: none; transition: opacity .25s; } .pm-dot.us .pm-dot-label { fill: var(--accent); } .pm-white, .pm-demand { transition: opacity .3s; } .pm-white-ell { fill: var(--accent-tint); stroke: var(--accent); stroke-width: 1.5; stroke-dasharray: 5 5; transition: cx .5s ease, cy .5s ease; } .pm-white-label { fill: var(--accent); font-size: 13px; font-weight: 700; font-family: var(--font-sans); } .pm-white-sub { fill: var(--accent); font-size: 11px; font-family: var(--font-sans); } .pm-demand-dot { fill: color-mix(in srgb, var(--accent) 20%, transparent); transition: cx .5s ease, cy .5s ease; } .pm-demand-pulse { fill: none; stroke: var(--accent); stroke-width: 1.5; opacity: .5; transform-box: fill-box; transform-origin: center; } .pm-demand-label { fill: var(--accent); font-size: 12px; font-weight: 700; font-family: var(--font-sans); } @media (prefers-reduced-motion: no-preference) { .pm-demand-pulse { animation: pmPulse 2.4s ease-out infinite; } } @keyframes pmPulse { 0% { transform: scale(.6); opacity: .55; } 100% { transform: scale(1.7); opacity: 0; } } .pm-tip { position: absolute; pointer-events: none; background: var(--ink); color: #fff; border-radius: 9px; padding: 9px 12px; font-size: .78rem; line-height: 1.4; display: flex; flex-direction: column; gap: 1px; box-shadow: var(--shadow-md); z-index: 4; max-width: 190px; } .pm-tip strong { font-size: .86rem; font-weight: 700; margin-bottom: 2px; } .pm-tip[hidden] { display: none; } .pm-tip span { color: rgba(255,255,255,.82); } .pm-brands { display: flex; flex-wrap: wrap; gap: 7px; } .pm-chip { display: inline-flex; align-items: center; gap: 7px; font: inherit; font-size: .8rem; font-weight: 600; padding: 6px 12px; border-radius: 999px; border: 1.5px solid var(--line); background: var(--surface); color: var(--ink-soft); cursor: pointer; transition: border-color .16s, opacity .16s; } .pm-chip:hover { border-color: var(--ink-soft); } .pm-chip-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--berry); } .pm-chip.us .pm-chip-dot { background: var(--accent); } .pm-chip[aria-pressed="false"] { opacity: .42; text-decoration: line-through; } @media (max-width: 720px) { .turf-items { grid-template-columns: 1fr; } } /* ============================================================ Homepage compact multi-tool showcase (tabbed) ============================================================ */ .toolbox { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); overflow: hidden; } .toolbox-tabs { display: flex; gap: 1px; background: var(--line); } .toolbox-tab { flex: 1; background: var(--panel); border: 0; padding: 14px 6px; font-family: var(--font-sans); font-weight: 600; font-size: .84rem; color: var(--ink-soft); cursor: pointer; transition: background .16s, color .16s, box-shadow .16s; } .toolbox-tab:hover { color: var(--ink); } .toolbox-tab[aria-selected="true"] { background: var(--surface); color: var(--accent); box-shadow: inset 0 -2px 0 var(--accent); } .toolbox-panel { display: none; padding: 22px; } .toolbox-panel[data-active] { display: block; } @media (prefers-reduced-motion: no-preference) { .toolbox-panel[data-active] { animation: tbfade .28s cubic-bezier(.2,.7,.2,1); } } @keyframes tbfade { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } } .tb-q { font-size: .94rem; color: var(--ink-soft); margin-bottom: 14px; text-wrap: pretty; } .tb-2col { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; } .toolbox .obs { padding: 13px 14px; margin-bottom: 0; } .toolbox .obs-ttl { font-size: .72rem; margin-bottom: 10px; } .toolbox .obs-fields { gap: 8px; } .toolbox .field label { font-size: .74rem; } .toolbox .field input, .toolbox .field select { padding: 9px 11px; font-size: .92rem; border-radius: 9px; } .tb-foot { display: grid; grid-template-columns: 1fr 1.25fr; gap: 12px; align-items: end; margin-top: 12px; } .tb-foot .calc-result { padding: 11px 15px; text-align: left; } .tb-foot .res-big { font-size: 1.55rem; margin: 0 0 2px; } .tb-foot .res-msg { font-size: .82rem; line-height: 1.3; } .toolbox-note { padding: 2px 22px 18px; font-size: .77rem; color: var(--muted); text-align: center; } .toolbox .turf-items { gap: 8px; margin-bottom: 14px; } .toolbox .turf-item { padding: 10px 12px; font-size: .9rem; } .toolbox .turf-result { padding: 14px 16px; } .toolbox .turf-result .big { font-size: 1.7rem; } .toolbox .sim-grid { border: 1px solid var(--line); border-radius: 12px; overflow: hidden; } .toolbox .sim-grid > div { padding: 9px 11px; } .toolbox .sim-grid select { font-size: .86rem; padding: 7px 9px; } .toolbox .sim-share { font-size: 1.3rem; } .toolbox .sim-share.rh { font-size: .85rem; } .tb-trend-head { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-bottom: 10px; } .tb-trend-head select { padding: 8px 11px; border: 1.5px solid var(--line); border-radius: 8px; font: inherit; font-size: .88rem; background: var(--cream); font-weight: 600; } /* theme image rendering */ .rx-img{display:block;width:100%;object-fit:cover;background:var(--panel-2);} .logos .rx-logo-ph{display:flex;align-items:center;justify-content:center;height:70px;border:1px dashed var(--line);border-radius:8px;color:var(--muted);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;}