TURF Analysis - Total Unduplicated Reach and Frequency was originally designed for analysis of media campaigns, but we have expanded its application. Our TURF and TurfMAX techniques optimize the composition of your product lines. We can help you determine which products should be added to your line-up, and sometimes more importantly, which products should be removed.

By understating the source of volume versus the competition and suggesting the best substitutes for “out of stock” issue, Radix helps you find “win/win” situations for you and your retailers.

Moreover, we provide you with interactive tools that are easy to use, should you wish to conduct “what if” scenarios of your own.