At Radix, we take a multifaceted approach to market research. We believe that it is essential for market research to be consumer-centric, yet be obtained indirectly wherever possible. While people and markets are complex, we strive to ensure that our testing is not.
In my dealings with Radix I have found them to be insightful, innovative, and analytically nothing short of brilliant. They are always willing to go the extra mile, even without being asked to do so.
James D'Mello
Market Research Department
ING Direct

Entering every project, we leave all preconceived ideas at the door. With our sophisticated tools, there is no need to predefine markets based on convention. We let the real market information emerge as we learn from the data we collect. Essentially, we allow the markets to define themselves.

When directly questioned, consumers are often unable to accurately analyze their actions and their responses can be influenced by social desirability and the willingness to remain polite. Knowing that many consumer decisions are made at the subconscious level, our testing methodologies are designed to elicit the consumers natural responses. Utilizing the techniques of the social sciences, we ask questions in an indirect manner so we can deduce consumer decisions based on their actual behavior.

Markets made up by millions of people are incredibly complicated. Combine this with the fact that people themselves are complex, and you can understand why there are no simple answers. Our research tools identify the highlights by eliminating this complexity and without ignoring the nuances.

Fatigue is a factor that can influence market research results and their interpretation. Respondents can easily tire of answering questions, so we ensure that they are presented with visual tasks that make the survey process more engaging. We take the same approach when communicating the results with our clients, by providing only the essentials, in a clear and enlightening graphical format.
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