Whether you are bringing a brand new product to market, or wish to strengthen an existing brand, BrandSCAPE™ can help by aligning consumers to what motivates consumers to purchase. By identifying “white zones” where no competition exists, or “battle grounds” where the consumer is comfortable but wants more, you can reposition your offering to ensure maximum potential sales.

Developed in-house, BrandSCAPE™ is the ultimate strategic planning and product innovation tool. At the heart of BrandSCAPE™ is its interactive market structure map where anyone can personally manipulate the data results to “see” the optimal position in the market for the product by using unmet or previously unidentified needs.

Our BrandSCAPE™ based studies include an attitudinally based segmentation of respondents. This allows you to refine your perspective of what motivates different groups of category consumers. By showing you how attitudes supersede demographic based differentiations, you can better understand how to target higher volume segments with specific messages and approaches.

BrandSCAPE™ is adaptable to each industry because it is customized specifically for each use. A project may begin with preliminary qualitative data in order to set up criterion. However, to maximize the usefulness of the results, we engage our clients as partners, working together to define what is important to the market before the measurement begins. This team approach to the work yields valuable results for our clients.